Out of room

In 2018, the Communications team created a specific campaign with all GAM programming that was more related to an audiovisual format. This project was called "Outside the Room" and consisted of recording on video what happens when the artists leave the room and go out to open spaces. The idea was to give a different tone to what happens on stage, to take it out to the squares to give the connotation that the artists are closer than the public believes.

Monthly videos were made for the montages Landscapes to not color, The Regrets, Story of the Seagull and the Cat that Taught Him to Fly, The World Cup, The Letter, The Conquest, Juck, The Loss of All, Pescador and Oceánika, as well as one for the most viewed exhibition in the history of GAM, Nocturnal Animals.

In total, 51,546 views were obtained on Facebook, Twitter and YouTube.