GAM and its Studies area invite you to participate in this national survey to investigate changes in the consumption of performing arts in digital contexts, regarding the COVID-19 health emergency.
The main purpose of this initiative is to record and analyze information to understand the digital practices of the public and provide information that contributes to the cultural environment.
The survey can be completed in just 7 minutes, the data is confidential and is expected to be shared or forwarded by all users.
We thank everyone for their participation and opinion.
To access the survey, click HERE
Better content for the public
In a total of 27 questions, the survey addresses topics such as the use of platforms and consumption of digital content (videos, classes, games, movies, books, etc.), its frequency and access, preferences in artistic experiences in digital format, associated costs, among other relevant questions.
“It will be very important to have this information, because there is a new scenario in the country and people need cultural content, but delivered from another perspective, a new way of entertaining and educating,” says the executive director of GAM, Felipe Mella.
"For us it has always been relevant to know the audiences and today in times of crisis the challenge is even greater for all cultural actors. It is a national survey to know what their tastes and preferences are, it will help everyone to be able to offer better content for the public that is at home. We will put this measurement instrument at the service of the entire community," he points out.
April and May, 2020
Digital content and COVID-19 quarantine audience characterization survey