C.R.E.A (Connect, reinvent, expand and manage) is a training initiative promoted by Banca Ética Latinoamericana, Chilecreativo and GAM with the purpose of developing business management tools for micro and small businesses through a cycle of workshops with representatives of the Chilean creative and cultural industry. Participants will be able to strengthen the capacity, competence and sustainability of their MIPEs.
How can we strengthen the capabilities, competencies and sustainability of creative micro and small businesses? This is the question that guides this training event promoted by Banca Ética Latinoamericana (BELAT), Chilecreativo and GAM.
The focus of the workshop is some aspects of business management with the aim of providing tools to creative MIPEs; allowing to strengthen the professionalization of the business models of the creative and cultural industries.
For this we will work on six axes: value proposition; business strategy; financing; administration and finances; regulation and intellectual property; and ecosystem.
According to the Study of characterization of creative MIPE companies in Chile (2022), 69% of the companies are micro and another 10% are small, adding up to 79% of the national total. Of this group, 43% depend exclusively on private funds; Contrary to common perception, 64% of companies depend on public funds for less than 25% of their income.
In this context, creative micro and small businesses face a series of barriers to improving competitiveness, such as the lack of knowledge and development of marketing strategies for their creative products or services.
Added to this is the high cost to integrate technology, tools, knowledge and human capital into your business; the conditions to access private financing; the need to install a consensual language for the administration of a creative company and to link to collaborative work networks to integrate into the business ecosystem.
Applications
- Aimed at representatives of creative MIPES with at least two years of operation and annual income over 1,000 UF.
- Only one representative per company or organization can apply.
Value proposition
Mon 18 Aug— 5 to 7 p.m.
Room C1
Workshops:
- Sebastián Marín, deputy director of Culture and Innovation Management of the UC Innovation Center.
- Alejandra Martí, executive director Gabriela Mistral Cultural Center, GAM.
- Nicolás Velásquez, Business, Brand and Communication consultant.
Business strategy
Wed 20 Aug— 6 to 8 p.m.
Room C1
Workshops:
- Pablo Christiny, head of Training at the Center for the Technological Revolution in Creative Industries (CRTIC).
- Álex Paredes, researcher and trainer of creative endeavors, founder and director of Planeas.
- Francisca Vásquez, Commercial and Marketing Assistant Manager of the Municipal Theater of Santiago.
Financing
Mon 25 Aug— 5 to 7 p.m.
Room C1
Workshops:
- Juan Pablo Baraona, Sector Strategy Manager of BELAT.
- Felipe Mujica, executive director of the Eurochile Foundation.
- Joyce Zylberberg, co-founder and manager of Screen Capital SA.
Administration and finances
Wed 27 Aug— 5 to 7 p.m.
Room C1
Workshops:
- Carlos Márquez, director of Administration, Finance and Operations of the CorpArtes Foundation.
- National Center for Artificial Intelligence (CENIA).
Regulation and intellectual property
Tues 2 Sep— 5 to 7 p.m.
Room C1
Workshops:
- Tomas Lange, corporate lawyer for cultural organizations.
- Felipe Schuster, lawyer specialized in intellectual property, founding partner of the Schusterdautor studio.
- AdCultura, Guild Association of Cultural Managers of Chile.
Ecosystem
Th 4 Sep— 5 to 7 p.m.
Room C2
Workshops:
- Mauricio Cifuentes, manager of the National Creative Economy Program of CORFO, Chilecreativo.
- Carolina Pereira, Secretariat of Creative Economy Ministry of Cultures, Arts and Heritage (MINCAP).
- Chamber of Creative Companies.
Aug 18 to Sep 4, 2025
Free, upon registration.
Micro and small businesses.
Duration: 120 min