As part of the Training program in the GAM Arts Industry, C.R.E.A (Connect, reinvent, expand and manage) returns, a training instance promoted by Banca Ética Latinoamericana, Chilecreativo and GAM with the purpose of developing business management tools for micro and small businesses through a cycle of workshops with representatives of the Chilean creative and cultural industry. Participants will be able to strengthen the capacity, competence and sustainability of their MIPEs.
Through a cycle of workshops with sector leaders, MIPEs acquire practical tools to organize and improve their business models to access different sources of mixed financing.
For this, work will be done on six axes: value proposition, commercial strategy, regulation and intellectual property, administration and finance, ecosystem, sources of financing.
According to the Study of characterization of creative MIPE companies in Chile (2022), 69% of the companies are micro and another 10% are small, adding up to 79% of the national total. Of this group, 43% depend exclusively on private funds; Contrary to common perception, 64% of companies depend on public funds for less than 25% of their income.
In this context, creative micro and small businesses face a series of barriers to improving competitiveness, such as the lack of knowledge and development of marketing strategies for their creative products or services.
Added to this is the high cost to integrate technology, tools, knowledge and human capital into your business; the conditions to access private financing; the need to install a consensual language for the administration of a creative company and to link to collaborative work networks to integrate into the business ecosystem.
Applications
- Aimed at representatives of creative MIPES with at least two years of operation and annual income over 1,000 UF.
- Only one representative per company or organization can apply.
Welcome and keynote talk
Tue 2 Jun— 5 to 7 p.m.
Room C1
Speakers:
- Alejandra Martí, GAM
- Eugenio Marcos, Tironi & Associates
Value proposition
Wed June 10— 5 to 7 p.m.
Room C1
Objective: Build the key components of the value proposition – audiences, problem/solution and products –, understanding their relevance to position the company and support a financing strategy.
Speakers:
- Álex Paredes, You plan
- Sebastián Marín, UC Innovation Center
Both are members of the Ibero-American Network of Universities for the Creative Economy.
Business strategy
Wed 17 June— 5 to 7 p.m.
Room C1
Objective: Identify and apply commercial tools and actions that allow generating income in a sustainable way, strengthening the company's capacity for different financing opportunities.
Speakers:
- Pablo Christiny, CRTIC
Regulation and intellectual property
Wed 24 June— 5 to 7 p.m.
Room C1
Objective: Recognize the main legal and tax aspects for the operation of the company, along with intellectual property tools that protect and value intangible assets.
Speakers:
- Esteban Valenzuela, Layer3
- Daniela Alvarado, SCD
Administration and finances
Wed 1 Jul— 5 to 7 p.m.
Room C1
Objective: Incorporate key notions of financial management and use control and planning tools – balance sheets, cash flow and accounting – for an orderly and sustainable administration.
Speakers:
- César Aguilera, Balmaceda Young Art
- Valentina Ripamonti, 500 Nanometers
Ecosystem
Wed 8 Jul— 5 to 7 p.m.
Room C1
Objective: Identify and activate the ecosystem, by identifying relevant actors and opportunities for public-private coordination that expand networks and financing options.
Speakers:
- Mauricio Cifuentes, Chilecreative
- Catalina Pérez, Chile Design
Funding sources
Tues 14 Jul— 5 to 7 p.m.
Room C1
Objective: Analyze financing alternatives – debt, investment and public funds – considering their requirements, conditions and associated tools for informed decision making.
Speakers:
- Juan Pablo Baraona, BELAT (debt and investment)
- María Graciela Severino or Cecilia Norton, Cultural Management Center, University of Chile (public funds)
Jun 2 to July 14, 2026
Tue, Wed— 5 to 7 p.m.
Sala C1 (Edificio B, piso —1)
Free, upon application.
Limited spaces.
Duration: 120 min