Specialize in formulating audience training and arts marketing strategies for your artistic projects with this program developed by GAM and Universidad Mayor. A diploma in culture available from regions and Latin America.
The Program is designed to:
- Promote the development of skills for the formulation and execution of artistic projects.
- Offer an update of content at a theoretical level on the development of local artistic production in recent years.
- Provide tools for the formulation of audience development and training strategies.
The program is aimed at
Artists in the field of performing arts and visual arts, as well as professionals in general who operate in the field of culture and who need to manage artistic projects in the public or private sector.
Methodology
The Diploma in Contemporary Artistic Project Management is based on an online platform where weekly virtual classes are held, as well as discussions in common and private forums. These forums are activated and directed by the teacher of each subject.
In each of the subjects, general thematic introductions will be made, and then case studies will be carried out in Chile and Latin America. Finally, the Artistic Project Formulation Workshop consists of the development of a management project related to the central themes and subjects of the Diploma.
In this way, the Diploma seeks, on the one hand, to establish a methodology for complementing the theoretical-historical contents with the development of individual projects. On the other hand, the aim is for the student to be able to develop a finished and viable project, with future projections, within the proposed themes.
Study plan, syllabus
1. Course 1. Introduction to Audience Training
2. Course 2. Formulation of Artistic Projects
3. Course 3. Performing Arts in Latin America Today
4. Course 4. Visual and Audiovisual Arts in Latin America Today
5. Course 5. Arts Marketing
6. Workshop on Formulation of Contemporary Artistic Projects
More information about the Teaching Staff here
Learn more about audience training in the different conferences organized by GAM within the framework of the Audience Seminar, in videos.