The prominent Mexican performing producer Marisa De León will be part of “Innova Escena”, the First International Congress to strengthen entrepreneurship and innovation capacities for the management and production of performing arts, which will be held on June 19 and 20 in the city of La Serena.
The artist, who has trained and specialized in the performing arts since 1980, will contribute her experience in management and logistics for artists who are interested in generating innovative projects.
"The creative industries in Latin America are in full emergence, seeking their own processes and generating business dynamics, but I think there is a lot of ignorance about what they are, what they imply and what they impact. It is not visible that the creative industries can respond to the challenges faced by the developing countries of Latin America and the Caribbean," said the specialist.
The initiative has financing from the Regional Government, the support of CORFO, the collaboration of GAM and is organized by the Serenense theater organization TeatroPuerto.