“Neither saints nor whores, only women”, “I am now old enough to deserve respect”, “In Chile the highest art is playing dumb”, are just some of the messages that GAM will spread on its Alameda façade starting in September in a monumental artistic intervention.
The project is called #ManifiestoGAM and seeks to make visible that the conversation of citizens who march, goes beyond the street and reaches deep into the rooms of the cultural center.
Led by Gabriela Mistral, relevant women from the Chilean artistic and cultural world, they raise their voices from the front of the building to appeal to passersby. It is a muralist fantasy where these characters, who have embraced social causes, meet in the middle of Alameda to demonstrate about today's Chile and support the feminist fight for equality and respect.
The intervention is a collage made up of six street art style canvases, 150 meters long and containing iconic photos of citizen movements from different eras. Faces of great cultural figures such as Isidora Aguirre, Ana González and Pedro Lemebel, coexist marching with actresses who have been in GAM works, such as Claudia Di Girólamo, Belgium Castro, Patricia Rivadeneira, Catalina Saavedra, the cast of Paisajes para no coloring, among others.
Phrases from Mistral herself, such as “My indigenism made me hateful,” join messages from real marches such as “No one asked me how the rapist was dressed” and also some texts from the GAM plays themselves, such as “One day the whole past will make us ashamed” from the production Mistral, Gabriela by Andrés Kalawaski.
The communication action, which has paralyzed pedestrians and has monopolized photos on social networks, arises at a time when the most important institutions in Chile are being questioned.
"The purpose of this project is to participate in social movements from a visual perspective, just as we do from the content we have in the GAM programming," comments Felipe Mella, executive director of GAM, and adds: "We believe it is important to highlight the messages that the artists have captured in our rooms because they are absolutely connected with what happens in the Alameda. Art has a lot to tell us about how we treat children, women and minorities, which explains the #GAMManifesto."
The work, a creative idea by GAM's communications and marketing team, presents works by emblematic photographers such as María Eugenia Lorenzini and her record of feminist protests during the dictatorship of Augusto Pinochet; Carlos Wagner, Javier Torres, Rotmi Enciso, Maglio Pérez, José Parada, Pedro Marinello, Jorge Sánchez, Patricio Mello, Gustavo Milet and Nacho Rojas.
To comment on social networks: #ManifiestoGAM