Leads the design, implementation and presentation of artistic programming based on the Corporation's guidelines. In addition, it designs audience training strategies, programs and services based on programming content intended for different target groups; manages and develops activities based on the BiblioGAM catalogue, rooms and services; evaluates the impact of strategies and programs in this area. Design loyalty strategies to involve audiences by managing the relationship with users of GAM products and services.

Director (Interim)
Felipe Reyes Jofré.

• Artistic programming
  Víctor Silva, artistic programming coordinator
  Victoria Iglesias, artistic programming coordinator
  Karen Muñoz, artistic programming coordinator
  Natacha Osorio, artistic programming coordinator
  Isidora Aliaga, musical programming professional
  
• Participation and creativity
  Nicolás Montecino, Participation and Creativity Coordinator
  Fabrisiana Cruz, mediator
  Angélica Rocha, mediator
  Susana Pineda, Librarian
  Felipe Valdés, Library assistant